FOR IMMEDIATE RELEASE September 2, 2025 - HERMOSA BEACH, CA - Break out your lederhosen and dirndls - Locale 90254: Oktoberfest is back and better than ever on Saturday, September 27, 2025, from 12 - 7 PM in downtown Hermosa Beach! This beloved fall tradition is undergoing some exciting changes, bringing the community together for one action-packed day in one BIG beer garden - a brand-new format designed for maximum fun.

This year’s reimagined event features a $10 cover (kids 10 and under are FREE), giving guests all-day access to the family-friendly Garden, filled with festive games, live music, delicious drinks, and more. Drink tickets will be available for purchase inside for $10/drink. The celebration includes:

• Authentic German music from a live oompah band in the Garden
• Traditional contests like stein hoisting, stein chugging, yodeling, sausage-eating, and more
• A carnival zone and family-friendly games for all ages
• Craft beer, wine, seltzers, mixed spirits, and non-alcoholic beverages
• Commemorative ceramic steins and official Locale 90254 Oktoberfest merchandise available at the Chamber or online: hermosachamber.square.site

“We’ve reimagined this year’s Oktoberfest as one big, all-day celebration in a single Garden space downtown - streamlined, festive, and easy for everyone to enjoy,” said Michelle Crispin, President & CEO of the Hermosa Beach Chamber of Commerce.

Locale 90254: Oktoberfest is a fundraiser for the Hermosa Beach Chamber of Commerce, a 501(c)(6) nonprofit dedicated to supporting local businesses and economic development. Launched in 2021, the event is part of the Locale 90254 series aimed at attracting foot traffic and community spirit to Hermosa Beach.

Attendees are encouraged to dress in festive Bavarian attire and bring their appetite for bratwurst, brews, and good vibes. Whether you're here for the games, the music, or the stein-raising camaraderie, this is one Hermosa Beach event you won’t want to miss.

For more information or to become a sponsor or vendor, go to: Locale90254.com

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The Hermosa Beach Chamber of Commerce and Visitors Bureau is unlike any other Chamber—with the largest membership in the beach cities and the seventh largest by budget in Los Angeles according to the LA Business Journal. Hermosa’s unique makeup of mostly small businesses aligns its focus on building community and giving a voice to every member – large or small. They provide resources, events, and tools to help their members succeed. To join the Chamber, go to: hbchamber.net