Hermosa Beach. Our event spans on Hermosa Avenue, between 11th and 14th Street, as well as Pier Plaza. Please refer to our MAP page for the visual footprint.

No, there are no organized shuttles for this event. But not to worry, this event is not as big as Fiesta Hermosa, therefore leaving substantial access to parking in the area. Click here for more information on parking. 

Parking in Hermosa Beach in the summer is always a challenge. We recommend making a plan before you visit. Click here for more information on parking. 

Of course we have contests! It's not a proper Oktoberfest without them. We have various contests scheduled throughout the weekend including Stein Chugging, Weiner Dog Races, Stein Hoisting, Costume Contest, Sausage Eating and Yodeling.

You can sign up for contests and view the schedule on our CONTESTS webpage.

Note that there is a capacity for each contest, so early sign-ups are encouraged. There will also be day-of sign ups, but no promises that they won't get filled.

We only accept card and Apple/Google Pay for purchase of Admission Passes, drink tickets and game tickets at the event. However, we still recommend bringing cash to tip the servers!

The event is free except for admission inside the beer garden areas. Outside the beer gardens, there are activations and games on Pier Plaza, main stage performances and contests, and local shopping and dining.

You only need a ticket if you wish to enter the gated beer gardens. All ages are permitted inside the beer gardens with the purchase of an Admission Pass for $20. The Admission Pass includes a wristband to enter the beer gardens and a reusable cup (plastic steins for those ages 21+ and a branded cup for those under 21).

Kids ages 12 and under get in free until 3pm (must be accompanied by an adult).

The gated beer garden areas include live music performances, games, beer, wine & non-alcoholic beverages.

The Admission Pass is $20/day. We do sell a 2-day wristband so you can keep it on all weekend along, but it's still $20 per day. You can purchase an Admission Pass here or at the event.

Of course! You are free to roam the event, enter contest, play games, buy food, etc...

You only need a ticket if you wish to enter the gated beer gardens. All ages are permitted inside the beer gardens with the purchase of an Admission Pass for $20. The Admission Pass includes a wristband to enter the beer tents and a reusable cup (plastic steins for those ages 21+ and a branded cup for those under 21).

Kids ages 12 and under get in free until 3pm (must be accompanied by an adult).

Absolutely! This is a family-friendly event with activities for all ages. Kids under 12 must have an adult with them in the beer gardens. And after 3 PM, we recommend keeping the garden more adult-friendly. But the fun doesn’t stop there—plenty to do outside the gardens too!

You only need a ticket if you wish to enter the gated beer tents. All ages are permitted inside the beer tents with the purchase of an Admission Pass for $20. The Admission Pass includes a wristband to enter the beer tents and a reusable cup (plastic steins for those ages 21+ and a branded cup for those under 21).

Kids ages 12 and under get in free until 3pm (must be accompanied by an adult).

You can purchase tickets on Eventbrite or at the event. We strongly encourage purchasing your tickets in advance to avoid the lines. Folks that purchased tickets online can pick up their wristband at Will Call.

Drink tickets are available for purchase for $8 inside the beer tents and when you purchase an Admission Pass (online or in-person). You must have a wristband to purchase a drink ticket (21+). No wristband, no drink tickets, no beer.

Alas, no. Beer tickets are extra—$8 per 16oz pour. But hey, good things come to those who pay!

Nope, your beer stays in the garden. It’s like a mini vacation for your drink—contained yet enjoyable.

Last year was our first year producing Locale 90254: Oktoberfest and we learned a lot of things along the way. We thank you for your patience last year as we quickly pivoted the line format to make it go by faster.

With that being said, we have re-structured our line system and planned accordingly for the crowds. There will be a separate booth (Will Call) for attendees who purchased their tickets in advance on eventbrite. All the more reason to pre-purchase your tickets.

You can pick up your Admission Passes at the Will Call Booth located in front of the Hermosa Chamber of Commerce (120 Pier Avenue). Refer to map. The Will Call Booth will be open throughought the event weekend starting at 11:30 AM. The Beer Gardens open at 12 PM.

Yes! Wine, cider, and hard seltzers will be flowing, so there’s something for everyone.

Absolutely! Non-alcoholic beverages will be available in each beer garden, because we’re inclusive like that. Nonprofit organizations will be popped up inside each beer garden selling water, sodas, non-alcoholic beer and snacks.

Note: You will still need to purchase an Admission Pass to enter the beer gardens.

Yes, you can! Two ticket booths will be ready for you: one on Pier Ave. in front of the old Rok Sushi and the other on Hermosa Ave. in front of Japonica. IDs will be checked, so don’t forget them if you plan to indulge.

We’ll have some authentic German eats, but we’re also encouraging you to dine with our local restaurants. We’re providing a takeout delivery service to aid in this pursuit.

Yes, bring your snacks or takeout and chow down in the beer garden.

Due to the smaller footprint of this event, there is not a carnival at Oktoberfest. However, we have games located inside the gated beer garden area and on Pier Plaza. You can purchase tickets for the games at the event.

Dress code? In Hermosa? That's silly. Hermosa is an inclusive and inviting environment. With that said, we kindly ask you to be appropriate in our family-friendly environment. Oktoberfest costumes are DEFINITELY encouraged. Go all out!

This event is a fundraiser for the Hermosa Beach Chamber of Commerce & Visitor's Bureau, a 501(c)6 non-profit that serves to promote and beenfit the small business community here in Hermosa as well as stimulate tourism. We are completely independent of the City of Hermosa Beach.

Yes! Dogs are allowed to wander all areas of Locale 90254: Oktoberfest. As always, don't forget to bring a doggy bag for your furry friend.

Of course! As a small office producing a BIG event, we happily accept volunteer help for these events. Click here to learn about volunteering opportunities.

Yes, it's street-level access, and we're making sure the sidewalks are clear for everyone to enjoy.