Downtown Hermosa Beach. Our event is located on Lot A on Hermosa Avenue (parking lot behind Pier Plaza) and 11th Street. There are also brand activations on Pier Plaza. Please refer to our MAP page for the visual footprint.

Admission tickets can be purchased at the Ticket Booth located at the entrance of the event on 11th Street. Admission is $10. Kids 10 and under get in free. Admission does not include drinks. Once inside, you can purchase drink tickets for $10/each. Drink tickets are only sold to adults ages 21 and over.

Folks are welcome to purchase their admission ticket prior to the event on Friday, September 26 at the Hermosa Beach Chamber of Commerce (120 Pier Avenue). Time details coming soon.

There are no online ticket sales.

Absolutely! This is a family-friendly event with activities for all ages, including carnival games. Kids under 10 get in free.

No, there are no organized shuttles for this event. But not to worry, this event is not as big as Fiesta Hermosa, therefore leaving substantial access to parking in the area. Click here for more information on parking. 

Parking in Hermosa Beach in the summer is always a challenge. We recommend making a plan before you visit. Click here for more information on parking. 

Of course we have contests! It's not a proper Oktoberfest without them. We have various contests scheduled including Stein Chugging, Stein Hoisting, Costume Contest, Sausage Eating, Pretzel Eating and Yodeling.

Sign ups will be available on the CONTEST page soon.

Note that there is a capacity for each contest, so early sign-ups are encouraged. There will also be day-of sign ups, but no promises that they won't get filled.

We only accept card and Apple/Google Pay for purchase of entry, drink tickets and games/rides at the event. However, we still recommend bringing cash to tip the servers!

All ages are welcome at our Oktoberfest! Kids 10 and under get in free.

We’ll have some authentic German eats, but we’re also encouraging you to dine with our local restaurants.

Yes! Wine, cider, and hard seltzers will be flowing, so there’s something for everyone. There will also be non-alcoholic beverages including sodas, water and NA beer.

Absolutely! Non-alcoholic beverages will be available inside (including NA beer).

Yes, bring your snacks or takeout and chow down inside the event.

There are carnival games inside the event footprint (beer garden) and Pier Plaza. You can purchase tickets with the ride/games operators once inside the event.

Dress code? In Hermosa? That's silly. Hermosa is an inclusive and inviting environment. With that said, we kindly ask you to be appropriate in our family-friendly environment. Oktoberfest costumes are DEFINITELY encouraged. Go all out!

This event is a fundraiser for the Hermosa Beach Chamber of Commerce & Visitor's Bureau, a 501(c)6 non-profit that serves to promote and benefit the small business community here in Hermosa as well as stimulate tourism. We are completely independent of the City of Hermosa Beach.

Yes! Dogs are allowed inside our event. However, we highly recommend leaving your furry friend home as it can get crowded inside the beer garden. As always, don't forget to bring a doggy bag for your furry friend.

Of course! As a small office producing a BIG event, we happily accept volunteer help for these events. Click here to learn about volunteering opportunities.

Yes, it's street-level access, and we're making sure the sidewalks are clear for everyone to enjoy.